Telling stories through product design. With demonstrated success in design and trend forecasting at some of the world’s most innovative brands, I have a proven record of building narratives that resonate, based on consumer insights and trend analysis and translating them into highly-desirable capsule collections and seasonal concepts.

hello@erinmintun.com

Organizational leadership and creative direction
Product concept development
Color palette development and naming
Footwear design
Materials innovation & development
Color standard development
Print and pattern design
Tech-pack construction
Trend research and forecasting
Rig room design and buildout
Consumer insights
On-site development with manufacturers
Presentation and public speaking

Experience

Senior Design Director
Reebok
Aug. 2018 – Feb. 2022

Senior Design Director leading the apparel and footwear team of 20 designers for the Reebok Classics division. Built out seasonal collections, collaborations and quickstrike product for the lifestyle side of the brand. Lead the Surface Design team internally to build out robust horizontal storytelling across the brand including all categories and connecting footwear, apparel, and accessories. Oversaw footwear collaborations and special collections including Reebok × Gigi Hadid, Reebok × Cardi B and more. Led global creative direction and footwear and apparel design for Reebok Classics, the brand’s product offering for both archival and new lifestyle product prior to Reebok’s category reorganization.

Senior Designer, color and concept
Cole Haan
Nov. 2014 – July 2017

Designer in New York studio, focused on developing the brand’s seasonal creative direction and color palette, as well as overseeing and designing brand collaborations. Provided trend & insights synthesis, seasonal story creation, footwear design, color palette development, collaborating with external partnerships and presenting direction across business functions.

Editor, Active
WGSN
July 2012 – Sept. 2014

Utilizing my previous knowledge of the active market, functioning as the Editor of the Active Section for Stylesight (acquired by WGSN November 2013). Focusing on emerging trends spanning gamut of the active industry, as well as reporting on trends from key events, trade shows and street.

Footwear Color Designer II
Nike Sportswear / Nike
June 2007 – July 2012

Lead color designer for Nike Sportswear’s Energy and Special projects group, I proposed and designed key product stories with an emphasis on trend-driven fashion, materials innovation and the identification of timely product collaborations. Products included high-profile collaborations such as the Liberty of London and Commes des Garçons footwear collaborations, and collections such as Air Force 1 30th anniversary pack. Additionally, I was a founding member of Nike’s Trend Council, a select group of designers and creative directors tasked with identifying and synthesizing trends within art, design, music, fashion, politics, communication, and youth culture. I analyzed and distilled findings from global travel and cultural immersion, along with other traditional forms of research, into trends which could impact the brand or influence product creation. This work was presented each season in the form a magazine and immersive physical installations, informing Nike’s creative direction and special projects.

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